GIFS Of Time

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GIFS OF TIME

Collaboration with Giphy to create a digital clock created from animated numbers – displayed in Times Square, Penn Station and throughout the New York Subway from November 9th to 22nd 2020.

Gifs Of Time – Times Square, New York
Gifs Of Time – Penn Station, New York

GIPHY partnered with Outfront Media Inc. to launch GIFS of Time; a new and interesting way for New Yorkers to tell the time. Making a unique creative experience across digital screens in and around NYC’s busiest subway stations.

One of four artists invited to re-imagine the digital clock using GIFs in place of traditional numbers. Each artist was commissioned to create a numerical set of animated stickers to convey 0-9 using pictorial designs.